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The Spokesman-Review Newspaper

Wednesday, January 23, 2019  Spokane, Washington  Est. May 19, 1883
Partly Cloudy Day 37° Partly Cloudy

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A&E >  Pop culture

Staying inbounds: the risk of innuendo in Super Bowl ads

Super Bowl ads have long used raunchiness and sex to stand out during advertising’s biggest stage. Think Cindy Crawford downing a Pepsi wearing skimpy shorts in 1992 or the 2013 GoDaddy ad that showed a squeamishly close-up shot of a kiss. But advertisers have largely toned it down in recent years, focusing instead on crowd-pleasing approaches using animals, humor or celebrities. Raunchy ads risk offending or polarizing a company’s intended target audience.
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New farmers market slated to start in Spokane Valley

The City of Spokane Valley has partnered with the JAKT Foundation to launch the new farmers market in June through an economic and lodging tax grant. Meantime, volunteers and vendors are needed.
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Side Hustle Syrups hosts launch party

UPDATED: Wed., Jan. 23, 2019, 2:52 p.m.

The local company specializes in small-batch syrups in flavors such as orange-vanilla, lemon-lavender and coconut-lime. It’s partnering with Dry Fly Distilling, Nathan’s 3BQ and Sweet Frostings for its launch party Feb. 2.
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MiFlavour celebrates soft launch

UPDATED: Wed., Jan. 23, 2019, 2:18 p.m.

The event features half-off all desserts, including eclairs, cakes, cream puffs, tarts, mousse cakes, French macarons and more.

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First Bite offers first look

Get a sneak peek at Inlander Restaurant Week offerings during the First Bite for Second Harvest event Jan. 31.
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Get your tickets for Wine, Stein and Dine

The annual fundraiser features samples from more than 85 wineries, breweries and restaurants and helps raise money for K-12 classrooms in the Post Falls School District.
A&E >  Pop culture

Staying inbounds: the risk of innuendo in Super Bowl ads

Super Bowl ads have long used raunchiness and sex to stand out during advertising’s biggest stage. Think Cindy Crawford downing a Pepsi wearing skimpy shorts in 1992 or the 2013 GoDaddy ad that showed a squeamishly close-up shot of a kiss. But advertisers have largely toned it down in recent years, focusing instead on crowd-pleasing approaches using animals, humor or celebrities. Raunchy ads risk offending or polarizing a company’s intended target audience.