Boomers boost motorcycle industry
Boomer U Motorcyclists have their own gang: baby boomers. On a nice, sunny day this spring, when you hear a bike rev, it’s more likely to be an older white man who is a doctor or lawyer, not a young rebel outlaw with skull tattoos and a rap sheet. The sweet spot for the U.S. motorcycle industry is white men in their late 40s and 50s. They are older, wealthier and a lot more mainstream than those freewheeling hippies riding choppers, selling drugs and practicing free love in the iconic 1969 film “Easy Rider.”
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