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Huckleberries Online

Minivans Try To Shake Uncool Factor

Could driving a minivan, the ultimate embodiment of the suburban family vehicle, ever be considered cool? The automakers are trying mightily to persuade us. In marketing campaigns featuring heavy-metal theme songs, rapping parents, secret agents in cat masks, pyrotechnics and even Godzilla, minivan makers are trying to recast the much-ridiculed mom-mobile as something that parents can be proud — or at least unashamed — of driving/Nick Bunkley, NYTimes. More here.

Question: Do you now drive a mini-van? Have you ever? Do you consider mini-vans “cool”?


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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