Consulting firm SmithGeiger has given its TV clients a three-page list of phrases intended “to help reflect and promote urgency and a ‘happening now’ feeling in a newscast.”
It’s not enough for TV news shops to use words like new, rapidly developing, and breaking, according to SmithGeiger. “Those are just the basic ingredients. Mixing them up with a range of other words and topics can make for a rich vocabulary that leads to legitimate news urgency.”
Among them: all new, new right now, you are looking live etc. Do you pay more attention when you her newscasters using these words or do you just roll your eyes?