There must be a name for it

Let’s say you had been looking at a news website or some other online offering that has a fair amount of clicking options on one page.

You decide you’re done for the moment. But just as you are logging off your computer — in the tiny fraction of a second before shut-down — you glimpse something that looks interesting.

Then…poof…the screen goes blank.

Is there a name for that? Trust me. I do not think this is an original observation. I’m just curious about what this scenario is called.

Of course, when you go back and find it, there’s a good chance you misread the headline or whatever and it really isn’t something that interests you. There’s probably a name for that mini-disappointment, too.

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