You might have noticed that a lot of people enjoy expressing disdain.
These folks can't really blame anyone but themselves for their own web-surfing choices. But the daily newspaper offers a golden opportunity to register displeasure and engage in recreational complaining.
They can start their sputtering or mumbling with the front page: "Who cares about any of this?"
And from there it's page after page of potential targets for disdain. What could be more fun?
I'll have to see if our marketing folks can come up with a slogan reflecting this reader service.