A poster inside STA buses lately urges passengers to be ready to pay when they step aboard.
You know, have your card ready to swipe or have the cash already in your hand. That kind of thing.
Always reminds me of observational comedians of 30 years ago going off on people in grocery checkout aisles who apparently had not considered in advance that they might actually have to pay for the stuff in their carts.
There are a few bus riders like that, certainly. But something tells me they don't picture themselves if they happen to see that poster.
They probably glance at it and think, "Yeah, what's WITH those people?"