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Brochures dying? Not so fast!

Pearson's Drug Store, circa 1930s (Courtesy Nappi / The Spokesman-Review)
Pearson's Drug Store, circa 1930s (Courtesy Nappi / The Spokesman-Review)

In response to a recent post that brochures might be dying, I received a snail mail letter (also now a rarity) from Laura Lawton, president of Lawton Printing Services, a longtime printer in Spokane.

She said that brochures remain very popular.

"The credibility of social media is under scrutiny while the credibility of print continues to be impactful, effective and results-oriented. People trust print, they feel comfortable using it, and print is persuasive."

Laura, great point! And you're preaching to the choir, my post about the death of brochures notwithstanding. Though I blog, Tweet and use Facebook as part of my journalism job now, our printed newspaper remains very much alive, too. And it's amazing how people clip the article they are mentioned in and save it for the future. Also, printed stuff is so cool to discover, as I did this post card recently.

(About the photo: This is a picture postcard ad for Pearson's Drug Store in Spokane found in the King Collection memorabilia, date unknown but likely the mid-1930s, because the "Conquests of the Air" listed on the left side end with "Earhart, Jan. 1935." It's a reference to the famous woman aviator Amelia Earhart who disappeared in 1937. King Collection/Spokesman-Review archives)


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Spokesman-Review features writer Rebecca Nappi, along with writer Catherine Johnston of Olympia, Wash., discuss here issues facing aging boomers, seniors and those experiencing serious illness, dying, death and other forms of loss.