A study released in March by Washington State University’s Edward R. Murrow College of Communication focused on this very issue.
The study group initially found 1,092 news outlets in Washington, but determined that a large percentage of them either didn’t maintain a presence online or didn’t meet its standards for frequency of posting local news or for journalistic standards.
What was left was 353 outlets in 37 of Washington’s 39 counties. Five counties had only one news outlet. Five more have only two. The big difference between the Washington State study and the earlier one from North Carolina: WSU counted news outlets across several media including television, radio, online and magazines, while the UNC study counted newspapers only.
In addition, the WSU study found nearly a third of these outlets were owned by national chains.
“A majority of Washington’s local news outlets are single companies and tend to be private family-owned companies, nonprofits, and locally or community-owned organizations,” the study states in its list of key takeaways.
“These are ownership types that are most likely to produce locally situated news coverage. We also find that nonprofit and locally owned outlets tend to have smaller budgets, but more consistent publication frequency.”
Despite the dire findings, the report also cites a number of bright sides: “promising opportunities” to diversify revenue streams, “embracing new strategies to reach expanded audiences” and “increasing collaboration among journalists and news organizations to cover stories in a resource-strapped environment.”
News deserts can result in a decline in community engagement and reduced participation in local affairs. Without local news sources to hold government accountable, residents may become less aware of important issues and may become less trusting of local government.
Local government, on the other hand, can become much less transparent and responsive to residents.
In addition, a lack of local news reporting can make it more difficult for residents to understand or appreciate different perspectives and can contribute to increased polarization within communities.
There’s an even larger danger lurking behind news deserts, wrote Sisi Wei of the Markup, a nonprofit organization that covers California politics — News mirages: “information that looks like trustworthy news — but isn’t news at all,” Wei wrote for Harvard University’s Nieman Journalism Lab.
“Journalists must double-down on finding, publishing, and distributing quality independent information to fill the void. It’s not enough to only dispel the illusions created by news mirages,” Wei wrote. “If we only debunk misinformation without publishing quality information of our own, we have only shifted a news mirage back into a news desert.
“It’s also not just about reporting and publishing stories. It’s about teaching communities how to recognize when they’re being manipulated by technology and how to access good information, that requires community involvement and genuine trust. Instead of only giving communities information, journalists need to do the work that turns that information into usable knowledge.
“It is not: If you build it, they will come,” Wei wrote. “It is: If you build it, deliver it to people.”
Meanwhile, news organizations continue to search for solutions to the expanding desert. Some of those solutions include:
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Increasing opportunities for journalists to meet, greet and listen to residents. Part of the mission here might be to remind potential readers what journalists do — and can do — to improve their communities and to battle distrust of the news media.
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Embrace new technology more quickly. The WSU study quotes Western Washington University journalism professor Peggy Watt, who said newspapers were too slow to adopt digital journalism. “If they’d gotten on board earlier,” she said, “maybe we couldn’t be having the depth of the issues we have today.”
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Encourage young journalists — and retain experienced ones — by rethinking pay, newsroom culture and opportunities for innovation.
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Pursuit of a new revenue model to replace diminishing traditional revenue sources such as advertising and circulation sales and moving away from a for-profit system.
“What I found out is that people care way more about the news than what we think they do,” says Spokesman-Review editor Rob Curley in a quote in the WSU study. “When you give them that mix, they fall head over heels in love again. They just have to be reminded why they love local news in the first place.”