Words. There’s been talk lately that words are inconsequential forms of communication. That, in reality, they hold no water, carry no weight, sway no decision and warp no mind, but those who live and work in this intricate and influential craft know this isn’t the case. If the above were true and words did nothing to prompt, promote, persuade and promulgate then most, if not all forms of speech from movies to books, advertisements, music, pulpit and political pundits, would be silenced for their words would cause no change, unite or divide no nation, soothe or irritate no soul, spread or reject no good news.