Coeur d’Alene Parasail and Watersports rents paddle boats, aqua cycles and kayaks by the hour. But it’s the brightly colored parachutes coasting around the north shore of Lake Coeur d’Alene that bring in customers each summer. “Our billboard is the chute, so when our chute’s up, that’s our key advertising,” said Jamin Rodriguez, who bought the operation with his family in 2003. He was just 18, but Rodriguez was confident he could run the businesses, with the help of his parents, brother and other family members.