This Name Was No Breeze

Wed., Jan. 4, 1995

“Cloud car” names - Chrysler Cirrus and Dodge Stratus - passed muster for image-making and advertising. But Chrysler Corp. marketers were stumped for a name for the Plymouth version of their new compact-midsize sedan.

So they asked the company’s employees for suggestions. More than 1,000 submitted names and more than 2,000 names were considered before decision makers settled on “Breeze.”

About two dozen Chrysler employees suggested the name.

Finalists in the name game included Epic, Valiant, Aura, Genesis, Synergy, Via and Envoy.

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This Name Was No Breeze

Jesse Tinsley

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