Hillbilly Brew Invades England

Maybe they’re going to bill it as the perfect thirst-quencher after a grueling polo match?

Pepsi-Cola International said Thursday it will introduce Mountain Dew, the soft drink with hillbilly roots, into the British market.

The Pepsi marketer in charge of the deal thinks the English will be swayed by the neon-green color and smooth taste, thanks to less carbonation than other soft drinks.

Till now, the marketers claim, there has been nothing like Mountain Dew in Britain, which despite its reputation as a place for afternoon tea and pints of bitter beer boasts a soft-drink market worth $12.4 billion a year.