Intercast Will Offer Nbc Olympics Coverage On Pcs

Wed., July 3, 1996

Stephen Battaglio The Hollywood Reporter

NBC will use more than 70 hours of its Summer Olympics coverage in Atlanta to showcase Intercast, the new medium that combines television programming with the Internet.

The network also announced that “Homicide: Life on the Street” will be the first NBC entertainment program with Intercast content. The network also is close to selecting a news program for Intercast users.

With the Intercast technology, developed by Intel, personal computer users can have Web pages broadcast to them that are related to the programming they are watching, all on the same screen. The Olympics will be the first programs by NBC to provide content for Intercast users.

During the Intercast hours of the Olympics, users will be able to view background information on athletes, statistics, event results, rules and regulations of the events they are watching, as well as participate in polls and scoring of the games.

“There is no better event than the Olympics to showcase how this medium can enhance television viewing and merge the strengths of television, the Internet and the PC,” said Tom Rogers, president of NBC cable and business development.

The “Homicide” Intercast area, which will premiere this fall, will be an “Interactive Crime Lab” containing information that regular TV viewers won’t see.

The first Intel computers with the Intercast technology will go on sale next week in Atlanta before being rolled out elsewhere. Add-on cards for Pentium-equipped computers will also go on sale.

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