Odwalla Considers Pasteurization

Fri., Nov. 8, 1996

Associated Press

Odwalla Inc. is considering pasteurization for the first time in its 16-year history after an outbreak of E. coli bacteria linked to its products.

If adopted, the process would involve only apple juice and apple juice-related products, said Sydney Fisher, a spokeswoman for the company. Odwalla’s other fruit juice and water products have not been linked to the bacterial outbreak.

On Wednesday, Fisher said Odwalla is assembling a panel of experts in microbiology and nutrition to advise the company on “several options,” pasteurization among them.

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