Mcdonald’s Weighs Dropping Arch Deluxe

A year after its introduction, McDonald’s Corp. said Wednesday it is re-evaluating the Arch Deluxe “adult” cheeseburger, a move some analysts say could lead to the burger’s eventual demise.

However, a company executive said there are no plans to discontinue the sandwich and that the Oak Brook, Ill.-based fast-food chain instead might cut prices to attract customers.

Analysts have estimated McDonald’s spent $100 million to introduce the Arch Deluxe in May 1996, only to see customers turn their noses up at the relatively expensive burger.

Depending on the variety, Arch Deluxe - which includes lettuce and tomato on a sourdough bun and can be ordered with bacon - sells for $2.09 to $2.49.