Dow Jones, Cnbc Form Alliance

Dow Jones & Co., struggling for years to succeed in television, is aligning with cable network CNBC to add news from the publisher of The Wall Street Journal to the nation’s most-watched business news channel.

In addition to joining the publisher of the nation’s largest newspaper with a major network, the deal announced Tuesday aims to revive both companies’ money-losing TV operations in Europe and Asia by combining them.

Two of the nation’s most powerful companies - software leader Microsoft Corp. and cable giant TeleCommunications Inc. - also are part of the alliance.

Dow Jones lost to CNBC in a 1991 bid to buy Financial News Network and this year scrapped a sports-andbusiness broadcast venture with ITT Corp., leaving it to search for ways to advance its vast financial news operations into TV.

“This partnership was the culmination of that,” said Peter Kann, the chairman and chief executive of Dow Jones. Financial terms of the deal were not disclosed, though Dow Jones said it will receive an annual licensing fee from CNBC’s parent network, NBC.

CNBC, which was launched in 1989 and now reaches 65 million U.S. households, will share its brand name with Dow Jones during daytime and early evening U.S. programming and will feature news from Dow Jones’ publications.