J.C. Penney To Install Coffee Bars In Stores

Junior wear and java, will it work?

The owners of J.C. Penney and Coffee Group of Costa Mesa, Calif., think so.

The Plano, Texas, retailer is teaming with Coffee Group to develop JC Java coffee bars in Western states in the next year.

“We’re trying to keep people in the stores and provide some theater and entertainment,” said Coffee Group President Greg Casserly.

Coffee Group hopes to franchise the snack bars, offering coffee, teas, Italian sodas and sandwiches, in 800 of J.C. Penney’s 1,200 stores.