Canned T-Shirts A Hit With Consumers

The metal can is no longer the exclusive abode of the juicy, stewed tomato or the plump, Georgia peach. A cotton creature of a most unusual kind has invaded their homeland.

Dave Goodman, 35, is responsible for this revolution. He is the founder and owner of K-Ration, a Delaware-based company that designs and packages T-shirts in cans.

Goodman’s paramilitary line of T-shirts are compressed by 20,000 tons of hydraulic pressure before they are rolled, packed and sealed in a tin can. No, a can opener isn’t needed. It’s a pop-top.

Once freed from their tin can, the T-shirts must be soaked in water or washed before being worn.