What’ll They Think Of Next?

Most companies that give away freebies imprinted with their names stick to the traditional: key chains, mugs, tote bags.

But this year’s Premium Incentive Show in New York, the trade expo where thousands of giveaways are shown to prospective buyers, also offers the unusual.

How about a scented nail file? Or self-waving flags? Or cakes that are baked in a jar?

If all these incentives aren’t enough to move attendees at the May 6-8 show, there’s always the motivational speakers the show’s organizers have lined up, including Lou Holtz, who riled up several generations of football players at Notre Dame before leaving last year.