Twix Tries Talking Ads

A candy maker is making noise with a talking magazine ad.

M&M/Mars Inc. has placed a device that recites its Twix candy advertising slogan in a six-page advertisement being carried in about 40 percent of the copies of the current issue of Rolling Stone magazine.

“Two for me, none for you” a voice says whenever readers open the ad.

“We wanted something that screamed out the new tagline,” said Mars spokeswoman Marlene Machut. “And we wanted something that people would talk about.”