Starbucks Shifts Advertising Accounts

Starbucks Coffee Co. said Thursday it will shift its advertising accounts to BBDO West from Goodby Silverstein & Partners Advertising of San Francisco.

Both agencies are part of Omnicom Group Inc., a New York-based advertising and marketing holding company.

The Seattle-based coffee retailer said its design work, formerly provided by Goodby, will now be handled in-house at Starbucks, Dow Jones News Service reported.

Starbucks said it shifted accounts because it was “unable to agree on a future path for advertising” with Goodby, which had provided advertising for the past two years.