Nike To Promote Abl

Fri., Sept. 26, 1997

Compiled From Wire Services

Nike has entered into a partnership with the American Basketball League for a television advertising campaign to promote the sport.

Nike will air a series of 30-second spots during ABL telecasts in the coming season, which begins Oct. 12.

Reebok earlier had announced a multiyear agreement to become the official footwear and apparel sponsor for the ABL, providing uniforms, warmups and practice attire for all nine teams.

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Nike To Promote Abl

Jesse Tinsley

Jim Meehan

Molly Quinn

Rob Curley

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