For Now, Seafirst Will Keep Name

Tue., April 14, 1998

By Bert Caldwell bertc@spokesman.com (509) 459-5450

Seafirst Bank spokeswoman Sheri Pollack said the Seattle based subsidiary of BankAmerica will retain its name, at least for now.

Bank of America and NationsBank will also continue to operate under their current names while executives study alternatives that will converge brands but preserve name recognition.

“After that study we’ll have more information about the Seafirst name,” Pollack said.

Seafirst is the largest bank in Washington, with 267 branches, including 15 in Spokane.

The company also operates a credit card processing center in Spokane that employs about 300.

Pollack said she could not comment on merger implications for the center, except to note there is very little overlap in the customer base of the two megabanks.

The future of the Seafirst name has long been a topic of conjecture. The bank is the only BankAmerica unit that has maintained a separate brand.

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For Now, Seafirst Will Keep Name

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