Gatorade Revives Anthem To Michael Jordan

Thu., Feb. 5, 1998

Associated Press

Gatorade is betting you’ll want to be like Mike all over again.

The catchy jingle that burst over the airways in 1991 accompanied by shots of Michael Jordan gulping down Gatorade helped cement Gatorade’s hold on the sports-drink market.

Now, six years after dropping the tune that told weekend athletes they could “Be like Mike,” Gatorade is bringing back what became an icon of pop-sports culture.

This time in addition to Jordan, the jingle will augment a Gatorade ad featuring, among others, Larry Bird, WNBA star Sheryl Swoopes, broadcaster and former wide receiver Ahmad Rashad and ESPN studio host Chris Berman.

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Gatorade Revives Anthem To Michael Jordan

Jesse Tinsley

Jim Meehan

Molly Quinn

Rob Curley

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