Packers Top Sales

Tue., June 9, 1998

Even though the Denver Broncos won the Super Bowl, the Green Bay Packers won the licensed-merchandise championship.

More T-shirts, sweatshirts and other gear in Packers colors were sold last season than any other team, including the 1995 and 1996 leader, the Dallas Cowboys, according to NFL figures through March 31.

The Broncos had one of the biggest merchandise sales increases in the league, moving from 14th to fourth.

Quaker Oats Co. and the NFL reached an agreement that ensures players will be dumping Gatorade on their victorious coaches through 2004.

The league and Chicago-based maker of the leading sports drink agreed to six-year, $130 million sponsorship agreement - about three times what Gatorade was paying annually in its previous contract.

Defensive tackle Shawn Lee, whose performance has fallen off dramatically the last two years, was traded from the San Diego Chargers to the Chicago Bears for a fifth-round draft pick in 1999.

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Packers Top Sales

Jesse Tinsley

Jim Meehan

Molly Quinn

Rob Curley

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