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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

A Cash Cow

Now comes the fun part for Jerry Seinfeld and the rest of the “Seinfeld” gang - sitting back and watching the money roll in. TBS Superstation won a bidding war Monday to acquire cable syndication rights for 180 episodes of “Seinfeld,” reportedly agreeing to pay more than $100 million even though it won’t begin telecasting the shows until 2002. Although the run of original “Seinfeld” episodes ended in May, the syndication deal is one of several guaranteeing that Jerry, Elaine, George and Kramer will continue on television for a long time to come. Syndication deals negotiated years ago are responsible for “Seinfeld” reruns already appearing on broadcast networks across the country. “Seinfeld” is expected to be the most profitable TV show ever sold for syndication.