Amazon.Com Links With Toys R Us

Fri., Aug. 11, 2000

Online retailer Amazon.com and toy store giant Toys R Us Inc. are collaborating to create a toy and video games store and a baby products store on Amazon.com’s Web site.

Under the alliance announced Thursday, Toys R Us’ Internet subsidiary, toysrus.com, will buy and manage inventory, which will be housed in Amazon.com’s distribution centers around the country. Amazon.com will create and maintain the new Web site, handle transactions and fulfill orders.

The co-branded toy store is expected to start some time this fall. The baby store is slated to open in early 2001.

Amazon’s stock was down 75 cents a share to $30.125 in midday trading on the Nasdaq Stock Market, and Toys R Us shares were up 50 cents to $17.875 on the New York Stock Exchange.

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Amazon.Com Links With Toys R Us

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