by the numbers

0.4

Percent of U.S. grocery sales expected to be fulfilled online this year, which translates to $2.4 billion.

1

Percent of groceries expected to be sold online by 2008, or $6.5 billion.

42

Expected annual growth rate, in percent, of online grocery sales between 2004 and 2008. After crashing spectacularly in the 1990s, Internet grocery shopping now is available to tens of millions of consumers nationwide.