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Buffett offers advice worth taking

Universal Press Syndicate

Last month, some University of Maryland students traveled to Omaha to meet with billionaire investor Warren Buffett, who heads Berkshire Hathaway. Here are some insights he offered:

“ On what he looks for when hiring: passion, intelligence, energy and integrity.

“ On selling: “At Berkshire, when I purchase a company, I intend it to be for life. We have decided that we will only sell a business under two conditions: 1) if they’re going to lose money forever and 2) if there are labor problems.”

“ On what he looks for when evaluating a company as a possible investment: “I’m looking for something that I understand … I want to have a good understanding of what the economics of the industry will be 10 years down the road, and of who will be making the money at that point. I’m also looking for enduring competitive advantages.”

“ On the U.S. trade deficit: “The U.S. is incurring a $2 billion-per-day current deficit with a $12 trillion economy. At this rate, in 10 years we would have to send 3 percent of our output abroad to pay for this deficit.”

“ On retirement investing: Buffett recommended 401(k) plans because of matching funds from employers and tax benefits. He recommended buying into a low-cost index fund on a regular basis.

“ On finding a spouse: Look for someone who will love you unconditionally and will subtly encourage you to be better than you thought you can be. Buffett told the story of a man who spent 20 years looking for the perfect woman. When he finally found her, she unfortunately was looking for the perfect man.

“ On love and friendship: You can buy sex, but you can’t buy love. The only way to get love is to be lovable. A person is rich if they have many friendships. Buffett spoke of a woman who survived a concentration camp but was slow to make friends because she wondered if they would hide her. He said that a person is rich if they know many people who would hide them.

Ask the Fool

Q: Our investment club has been setting stop orders on the stocks we buy at around 15 percent to 20 percent below the current price. This has resulted in our selling promising stocks (sometimes at a loss, even the same day) before they have a chance to perform. What’s your opinion of stop orders? — F.S., Grand Rapids, Mich.

A: Stop orders are placed with brokers to automatically sell shares if they drop to a certain level. They’re meant to protect you if a stock suddenly plunges. But as you’ve learned, they’ll also kick you out of stocks prematurely. If you’re planning to hang on to a stock for years, you might want to just expect some volatility and avoid stop orders. But do keep up with your holdings regularly.

Q: Should I invest through my 401(k) account or directly in individual stocks on my own? — P.Y., Denver

A: Both options have merit. Individual stocks offer you more control and opportunity for rapid appreciation. Still, ignoring 401(k)s can be costly. As they’re tax-deferred, they are one of the best ways to save for retirement, and if your employer matches any part of your contribution, that represents free money. You should at least learn more about your company’s 401(k) — or 403(b) — plan. As with any investing process, it’s best to start contributing as early as possible, because the longer your nest egg has to grow, the bigger it’ll get. Also, consider plunking much or all of your 401(k) contributions into an index fund. If your plan doesn’t offer one, ask for it.

Learn much more about retirement topics at and Or grab a free trial of our retirement newsletter, at

My dumbest investment

My worst move was buying shares of fiber-optics company JDS Uniphase in 1999 when I got my first military promotion and decided to dump all of my extra money from the first few months into that stock. It was at $42 then. I looked at the 52-week high ($65) and thought it would be able to get back there easily, but it quickly went to $8 — just a hair off of what I had hoped for! Well, hope is not a sound investing method. What a great way to spring into learning about stock investing. Oh, and JDS sits around $1.50 per share today. I can’t bring myself to sell it now. — B.B., via e-mail

The Fool Responds: You made some classic mistakes, such as assuming that a company should eventually return to a previous high. You’re wrong to keep hanging on, though, unless you have faith that the stock will recover. Otherwise, take what little is left and invest it in a company you believe in more. Focus your money on your most promising stocks.

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