New NFL policy puts pressure on teams

CINCINNATI – By holding teams responsible for their players’ misconduct, NFL commissioner Roger Goodell is getting at the root of the problem.

From now on, accountability in Cincinnati and elsewhere starts at the top.

One of the most notable aspects of Goodell’s new conduct policy is that it gives teams more responsibility for ensuring that players abide by the law. General managers and coaches who like to hide behind say-nothing statements will have some explaining to do to the man in charge.

It’s about time.

Teams like to give themselves a free pass on player misconduct. Bristling coaches point out that they’re not the player’s baby sitter. General managers hide behind e-mailed statements about how the legal case must run its course. Criminal mischief is treated like a public relations nuisance.

No more.

By substantially increasing the penalties for players who misbehave, Goodell sent the message that football is a privilege, not an entitlement. A fair and speedy trial is a constitutional right; playing in the NFL is not.

Cincinnati Bengals receiver Chris Henry got the message Tuesday, when Goodell suspended him for the first eight games of the 2007 season. Tennessee Titans cornerback Adams “Pacman” Jones got the same message with a full-season suspension.

Goodell also introduced a new conduct policy that will apply to future cases. The suspensions will be longer, the fines larger, the expectations more sweeping.

Franchises are required to expand their programs to help players understand what is expected of them and to help them stay out of trouble. Teams are required to have a full-time player development director and a full-time security director.

The policy doesn’t spell out possible punishment, which could include fines or loss of draft picks. It makes it clear that the bar has been raised for franchises as well as players. Clubs “will be subject to discipline” when their employees – especially players – violate the new conduct policy.

Until now, no one has held teams accountable for the conduct of players they sign through the draft or free agency.

Some general managers and coaches are quick to overlook a player’s problems, as long as they think the player can fill a need and help the team win now.

The new policy will have an immediate effect. That’s just fine in the locker room. Some of the Bengals’ veteran players spoke with coach Marvin Lewis after their 8-8 finish last season, asking him to take a harder line with players who won’t toe the line.

A team can’t afford to have some players out partying – and getting arrested – on nights leading up to games.

The players sense that something is wrong, and they’re looking for more accountability.

So is Goodell, who is looking for it to start at the top.