Soles for Souls

This is a story that will warm your heart … if not your feet. Its premise is quite simple: sending used shoes to people who need them. The particulars: The Lehigh Safety Shoe Co. has teamed up with Soles4Souls in a program that will provide industrial companies with donation boxes, brochures, ad materials and local public relations in order to help these companies host a “shoe fair.” The fair makes it easy for the companies to collect shoes and get them onto the feet of deprived people in 60 countries. This program is a prime example of what is good about the green movement. Needy people receive a basic, necessary commodity; that important commodity is reused while being directed away from landfills; a company that hosts a “shoe fair” is recognized for having a heart as well as gaining great publicity. Green is good. For more information, visit www.giveshoes.org. Questions can be sent to Jim Parks at jrparks@mac.com