Shoemaker enters U.S.

Chinese athletic shoemaker Li-Ning is entering the U.S. market with a low-budget approach, using YouTube to market the brand. It’s among the first Chinese consumer product brands trying to build a U.S. following.

The company has a staff of about 30 in the Portland area, a playing field where Nike is headquartered and Adidas has a regional office. But Nike has more than 6,000 people at its headquarters.

Associated Press