Oregon booze sales climb along border

SALEM, Ore. – Oregon liquor sales surged 35 percent in June at stores near the border with Washington as new regulations took effect north of the Columbia River, Oregon Liquor Control Commission data show.

The numbers back up anecdotal reports that shoppers from Washington have been crossing the border to escape higher liquor prices resulting from an initiative that voters approved last year.

One store in Rainier, across the Columbia from Longview, Wash., saw a 60 percent increase in June over the same month in 2011, according to OLCC data obtained by the Associated Press under Oregon’s public records law. Stores in Umatilla and Milton-Freewater – close to the Tri-Cities and Walla Walla, respectively – reported sales spikes above 50 percent.

Altogether, at 13 liquor stores near the Washington border, revenue was up 35 percent in June, providing Oregon an influx of nearly $870,000 in gross revenue.

Statewide, liquor sales grew by just 12 percent.

The state doesn’t track where buyers live, so there’s no conclusive proof that the Washington law is driving the influx, but owners of several border stores said their new customers are after lower prices in Oregon.

“We haven’t done any advertising to promote it, but word of mouth is getting out there, and we’re just continuing to grow,” said Paul Babin, owner of State Line Liquor Store at Jantzen Beach in Portland, the first Oregon liquor store along Interstate 5 south of Vancouver, Wash.

The store’s nearly $930,000 in June revenue was a 46 percent increase over the same month last year, and much larger than the modest increase Babin saw at his other store, in southeast Portland. Babin estimates that 80 percent of his business comes from Washington residents, and he now requires an additional shipment of booze each week.