Car Shopping Along Gender Lines

While this might seem patently obvious to some observers, a recent study of gender-specific online car shopping habits determined that men are four times more likely to shop for a luxury sports car than their female counterparts, while female car shoppers are 67 percent more likely to choose a crossover SUV. That’s according to the used car shopping site iSeeCars.com in Woburn, Mass., which studied hundreds of thousands of requests submitted to sellers by shoppers regarding specific car listings. Pickup trucks, non-luxury sports cars and convertibles round out the top male-specific body style preferences, while women were found to additionally favor wagons, SUVs and sedans. Maserati and Porsche are the most male-specific brands, with Kia and Hyundai being the most revered nameplates among female motorists. “All in all, the data signals women maybe more sensible in their preferences for cars that are reliable and affordable while men go for the flash like a Maserati even if it means shelling out a lot more money,” says Phong Ly, CEO and co-founder of iSeeCars.