Burning Man considers suit over Quiznos video

RENO, Nev. – Burning Man is considering legal action against sandwich chain Quiznos over a video ad that pokes fun at the festival, an event organizer said.

Spokesman Jim Graham said festival officials see the video as theft of Burning Man’s intellectual property.

Denver-based Quiznos never reached out to the festival before putting out the advertisement, Graham said.

The YouTube video parodies the upcoming movie, “Maze Runner: The Scorch Trials,” and portrays the characters frolicking and eating Quiznos at Burning Man in the northern Nevada desert.

Representatives from Quiznos were not immediately available for comment Saturday.

The weeklong counterculture festival, which attracts more than 70,000 people to Nevada’s Black Rock Desert, ended Monday.

“We get quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down,” Graham said.