The iconic Clocktower in Riverfront Park glowed red and blue Saturday night in celebration of the Gonzaga University basketball team’s unbroken winning streak.

As the Zags cruised to yet another victory – this time beating Santa Clara 90-55 at home – the Clocktower also featured Gonzaga’s snarling bulldog logo and a giant “#1.”

The university hired local marketing firm AMP’D Entertainment to project the images on the southern face of the 115-year-old tower, which overlooks the Spokane River.

“Thank you, Bulldog supporters!” the university wrote on Facebook. “And thanks to AMP’D Entertainment for working in a snowstorm to install this display!”

It’s not the first time the Clocktower has been illuminated to celebrate a sports team. In 2015, as the Seattle Seahawks prepared for their second consecutive Super Bowl, the city hired a company to beam a giant “12th man” image onto the tower.