Priceline changing its name to Booking Holdings
Wed., Feb. 21, 2018

NEW YORK – Priceline is changing its name to Booking Holdings Inc., citing its expansion into numerous international brands over the last 20 years.
The change at the former Priceline Group Inc. is effective immediately. The company will begin trading under the ticker symbol “BKNG” on February 27.
The travel website company operates in more than 220 countries. It said Booking.com, its largest brand, has more than 1.5 million properties and averages a million bookings per day.
The company’s websites include Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com and OpenTable. The company will still be based in Norwalk, Connecticut.
Local journalism is essential.
Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.
Subscribe to the Coronavirus newsletter
Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.