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THE TIGER WOODS EFFECT

By Charles Apple The Spokesman-Review

The Tiger Effect was a phenomenon first detected not long after Tiger Woods entered the world of pro golf. Any tournament — especially the majors — in which he contended saw a big TV ratings bump.

Tiger's Career

... and the impact he’s had on TV ratings

When charted out like this, it’s easy to see the Tiger Effect in action. Even after several down years dealing with a series of injuries and personal issues, is the Tiger Effect still a thing? Woods shot 64 in the final round of last year’s PGA Championship, finishing in second place. CBS reaped the benefits, collecting its highest final-round ratings for that tournament in ten years.

Shown: Ratings for final round of each tournament. “Rating” is roughly, the percent of people watching, age 2 and older, in households with TV sets.