Some organizations continue virtual fundraising events

Going on two years into the pandemic, local nonprofits still are having to decide if their fundraising events will be held in-person, virtually, or a combination of both in order to meet their campaign goals.

For a few nonprofits, hosting an event with a virtual element, or completely virtually, has been a welcome experience. For others, scheduling a virtual event hasn’t been an option.

Becky Van Keulen, volunteer executive director for Spokane-based nonprofit Cancer Can’t, said the organization added a virtual auction feature to the annual Cancer Can’t auction in 2017, which familiarized donors and sponsors with a virtual auction method ahead of the exclusively virtual event in 2020.

Last year’s event was held online due to the pandemic-related shutdowns, while this year’s fundraiser involved mini-parties – rather than one large event – and an online auction.

Van Keulen said that when guests are physically at an in-person event, she sees more people giving straight donations compared to a virtual event.

However, if guests can bid on auction items at a virtual event, the money raised from the auction can be comparable to what would have been raised at an in-person event.

“If you could get something out of it like a fishing trip, or a spa package, people were willing to do the silent auction, and our numbers were actually better for that,” Van Keulen said.

Another advantage of hosting virtually is that guests who don’t live in the area also can join.

“Now, anyone from anywhere can bid, and we’ll mail you the gift certificate. It does open up the ability for people to participate,” she said.

Auction package value for the 2021 hybrid event, was $69,000 in 2021, up from $55,000 in the exclusively virtual 2020 event. It was also up from $38,000 for the 2019 in-person event.

Van Keulen said the 2021 event raised about $66,000 from the donated auction packages.

Sponsorships increased this year and allowed for more revenue to be brought in from the items, she adds.

For example, Jonathan Sweatt, owner of Republic Pi and Flying Goat restaurants, provided a venue space and donated food to cater one of the mini-parties, which reduced overhead costs for this year’s Cancer Can’t auction.

Van Keulen said Cancer Can’t had 420 registered bidders at this year’s event, which was roughly 100 more bidders than registered in 2019 and 2020.

The registered bidders for those two years remained similar at 327 in 2019 and 330 in 2020.

Hosting an in-person event requires a larger budget for overhead costs as well, Van Keulen said.

The event space itself is expensive and that’s not including the added costs of catering or entertainment.

Van Keulen said that Cancer Can’t also had a difficult time asking some already struggling restaurants to cater an in-person event for all of the guests.

“We could not find one caterer that had the staff or ability to cater all of our parties, which made it very difficult for us because then we had to work with probably 10 or more catering companies to cater all of our parties,” she said.

The annual Cancer Can’t auction featured a virtual auction and organized guests in mini parties around the region to watch and celebrate in houses or at restaurants with each other.

Colleen Fox, chief philanthropy officer for Spokane-based Providence Health Care Foundation Eastern Washington, said the upcoming Pumpkin Ball on Oct. 23 also will be a hybrid event.

Fox said a virtual element is likely to continue to be a permanent part of future fundraising events, “especially when you look at the auction portion.”

Auctions held in person may not raise as much as a virtual auction, because a virtual auction can send reminders to bidders’ phones if they get outbid, and there are fewer social distractions virtually as well, Fox contends.

Providence pivoted to standard fundraising campaigns, without an in-person or virtual element, last year in place of the in-person events the nonprofit would normally host.

A fundraiser called The Pour, which is a food and wine event scheduled in June 2020, was canceled and replaced with a gift card campaign.

Sponsors of The Pour redirected money to purchase meals from local restaurants that were struggling and delivered the meals to front-line caregivers. The remaining funds went to a patient-emergency fund to cover medication, transportation, and medical equipment that wouldn’t be covered through insurance.

Virtual events allow for longer campaign times, Fox said.

The downside to a virtual event, however, is “how to translate the elegance,” she said.

Providence’s Pumpkin Ball was held virtually last year, which allowed the charity to stretch a one-night giving event into a four-to-six-week fundraising campaign.

Yet, without an in-person element to the campaign, “We raised about half of what we would normally raise through an event,” Fox said.

This year, Providence will offer meals for guests of the Pumpkin Ball to pick up at the Davenport Grand Hotel, where they can also vote on the annual pumpkin carving contest and have an opportunity to purchase a fairytale tote gift bag to bring home.

The virtual element will feature a live broadcast, a live auction, and a paddle raise.

During a paddle raise, guests are asked to raise their paddles to contribute money that will go directly to the organization.

Fox said there are about 300 registered attendees so far, but she expects a flurry of last-minute registrations for the virtual element in the days leading up to the event.

At Ronald McDonald House Charities of the Inland Northwest, however, the types of events the charity produces don’t convert to a virtual format, said development director Bob McLean.

“The telethon is about as virtual as we get,” McLean said.

Ronald McDonald House recently held its annual SK Ball: Denim & Diamonds fundraising event on Oct. 1 at Northern Quest Resort & Casino’s outdoor pavilion, at 100 N. Hayford Road, in Airway Heights.

McLean said the Denim & Diamonds ball replaced the nonprofit’s annual polo tournament, which was canceled due to poor air quality and concern for the safety of the horses and riders. A virtual version of event wasn’t an option, he said.

Instead, Denim & Diamonds, which was expected to be an indoor event, quickly reached capacity at Northern Quest and the organization had to pivot the event to an outdoor setting at the resort, McLean said.

Denim & Diamond guests line danced to a local country music band on a chilly Friday night in October, participated in games and activities including corn hole and a mechanical bull riding and roping competition, which awarded commemorative belt buckles to the winners.

“How do you ride a mechanical bull virtually? How do you do a sporting clays tournament virtually?” McLean said. “We don’t have the capacity for the events to do them virtually.”

McLean said he considers the Denim & Diamonds event a success.

“I think so many people were excited to get out and go to an event,” he said.

About 500 attendees raised nearly $300,000 for Ronald McDonald House, with net proceeds of about $180,000, he said.

Van Keulen, at Cancer Can’t, said in-person events also help to draw larger donations from attendees than a virtual event would.

“When you’re at the physical auction, there’s a level of peer pressure, when you’re sitting at a table and you’re physically there with other people,” she said.

“At the end of the day, we definitely did better in 2021 than we did in 2020. Having some kind of in-person connection made a huge difference for us.”