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Mon., Sept. 12, 2011, 1:23 p.m.

Pig Out picked up additional traffic from social buzz, says Design Spike’s Bracken

Back to food blogging. A little retrospective on this year's Pig Out event, compliments of Laura Bracken, owner and president of Design Spike, a marketing and digital design company.

Design Spike was hired to pump it up, using social media to make Pig Out even bigger than usual.

According to an email from Bracken, it worked.

"This year's Pig Out showed a 17 percent increase in total food sales, and a 9 percent increase in adult beverage revenue," Bracken wrote.

About 89,500 folks attended the full event in Riverfront Park. 

The campaign used the usual social sites, including Tumblr and Facebook. In addition, a mobile site was launched to feed data to users of smartphones and tablets, said Bracken.

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.