Still responding to investors urging the company to shake itself free of underperforming assets, Red Lion Hotels Corp. announced a new Sacramento franchise has joined the company brand.
The Red Lion Hotel Woodlake Conference Center Sacramento has officially converted to the Red Lion.
The owner is Kumar Sharma of Shri Vinayaka Hotel, Inc. He was quoted saying, "Rebranding the hotel to Red Lion is the next step in marketing this property to its full potential." The deal came out of an earlier sale of a Red Lion-owned property to Sharma's firm. That other hotel, the former Red Lion at Arden Village, is now part of Sharma's hotel operations.
In exchange, Sharma agreed to franchise the Woodlake hotel.
The full-service hotel has 306 guest rooms, 60,000 square feet of meeting space, a fitness center and an outdoor pool.
As it continues working toward a focused balance of franchises and owned properties, Red Lion is also listing for sale hotels in Medford, Missoula, Denver and Pendleton.