FROM PULLMAN -- The fight between the Pac-12 Networks and DirecTV has been very tense and very public for the better part of the last year.
It's not getting any friendlier.
The Pac-12 Networks are launching a "Compare" campaign today, the goal of which is to further urge Pac-12 sports fans to drop DirecTV in favor of a television provider that carries Pac-12 Networks. The Pac-12's message remains that DirecTV has been offered the same deal as every other provider, but still refuses to agree to a deal.
The campaign will feature school-specific advertisements in print, on television and on radio. Here's what the WSU print ad looks like. Have to admit, it's pretty funny.
The TV and radio spots will riff off the same theme. The Pac-12 Networks website has already dedicated a stand-alone page to this cause, with testimonials from a few conference athletic directors -- Bill Moos included -- urging their fans to drop DirecTV.
It's an interesting strategy. Think it'll work?