NYSE Executive Vice President Scott Cutler, right, uses his mobile phone to photograph Jeremy Stoppelman, center, Yelp co-founder and CEO, flanked by Yelp's COO Geoff Donaker, left, and CFO Rob Krolik, right center, during the company's IPO on the floor of the New York Stock Exchange Friday, March 2, 2012. Yelp's stock is soaring in its stock market debut Friday. The shares are up 61 percent to $24.15 in the first minutes of trading, after pricing at $15 on Thursday night.
Richard Drew Associated Press