This is what a $75 cup of coffee looks like

Klatch Coffee in San Francisco is the only chain in North America to have Elida Natural Geisha coffee. Only 100 pounds (45 kilograms) of the beans were available for purchase, and most went to Japan, China and Taiwan, according to the Klatch website that says it secured 10 pounds (4.5 kilograms). The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup.

Section:Gallery

Wed., May 15, 2019

Klatch Coffee owner Bo Thiara holds a cup of Elida Natural Geisha coffee at his shop in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

Jeff Chiu Associated Press
Klatch Coffee owner Bo Thiara shows a package of Elida Natural Geisha coffee at his shop in San Francisco, Wednesday, May 15, 2019. Only 100 pounds (45 kilograms) of the beans were available for purchase, and most went to Japan, China and Taiwan, according to the Klatch website that says it secured 10 pounds (4.5 kilograms) and is the only chain in North America to have it.

Jeff Chiu Associated Press
A barista prepares an order at Klatch Coffee in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, "World's Most Expensive Coffee."

Jeff Chiu Associated Press
Klatch Coffee owner Bo Thiara looks at packages of coffee while being interviewed by reporters at his shop in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, "World's Most Expensive Coffee."

Jeff Chiu Associated Press
Klatch Coffee owner Bo Thiara, left, talks with customer Daniel Karel while giving Karel a tasting of Elida Natural Geisha coffee at his shop in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

Jeff Chiu Associated Press
Daniel Karel tries a tasting of Elida Natural Geisha coffee at Klatch Coffee in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

Jeff Chiu Associated Press
Klatch Coffee owner Bo Thiara, center, talks with customer Daniel Karel after giving Karel a tasting of Elida Natural Geisha coffee at his shop in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, "World's Most Expensive Coffee."

Jeff Chiu Associated Press
Packages of Elida Natural Geisha coffee are shown at Klatch Coffee in San Francisco, Wednesday, May 15, 2019. Only 100 pounds (45 kilograms) of the beans were available for purchase, and most went to Japan, China and Taiwan, according to the Klatch website that says it secured 10 pounds (4.5 kilograms) and is the only chain in North America to have it.

Jeff Chiu Associated Press