When asked how hosting at least two football playoff games this season will help the bottom line, Eastern Washington University athletic director Bill Chaves didn’t hesitate.
“It really doesn’t,” said Chaves, explaining that after meeting NCAA guarantees and subtracting expenses, “we know we’re not going to make a lot of money, but we’re not going to lose any, either.”
And since the NCAA takes three-quarters of that profit, it made sense for the athletic department to set ticket prices “as friendly as possible so people would come to the games,” Chaves explained.
The result: “Incredible,” said Chaves, laughing at his unintentional pun of the “incREDible” posters that in turn play off the Eagles’ signature red field.
“I think the community has really gravitated and the program is on the upswing to the point where people are excited about going to the games,” Chaves added.