Hap Klopp was riding in a Copenhagen taxi last year when he spotted a familiar design on the shoulder of the driver’s jacket: the North Face logo.
“I was thinking, ‘I don’t remember getting involved with the design of gear for taxicab drivers,” Klopp said. “ ‘This is getting a little far afield.’ ”
The North Face – which sold $12 billion worth of backpacks, tents and puffy coats last year – has definitely flown far from the gear-and-granola days when Klopp started it in a storefront on Telegraph Avenue in Berkeley, California.