Bulls-Knicks Series Boosts TV Ratings

Back-to-back weekend games between the Chicago Bulls and New York Knicks gave NBC a 4 percent ratings increase over the television network’s NBA coverage from a year ago.

The Bulls-Knicks game Sunday received a 13.9 rating and a 28 share. The weekend average for five games was a 9.4 rating and 24 share. Last year, five telecasts earned a combined 8.9-23.

Each ratings point represents 959,000 households. The share represents the number of televisions in use that were tuned to NBC.

On Sunday, NBC’s playoff triple-header began with Orlando-Atlanta (7.1-19), followed by Seattle-Houston (8.9-23).

Saturday’s third game of the Bulls-Knicks series received a 9.3 rating and 27 share. It was followed by San Antonio-Utah, which drew a 6.3-16.