Edition Will Be In Spanish

Tue., May 14, 1996

Newsday

One year after the Tex-Mex singer Selena was slain by the president of her fan club, fans’ impassioned response to her death has led to a watershed moment in magazine publishing.

People, which last year sold about 300,000 copies of a Southwest issue featuring Selena on the cover and then sold nearly all 900,000 copies of a special commemorative edition, will publish its first Spanish-language issue this week.

People Extra En Espanol will be a translation (“La Era De Diana”) of “The Diana Years,” the special edition put out by the weekly in March after word that Princess Diana and Prince Charles were divorcing.

By comparison, this week’s print run is small - 150,000 copies, targeted to Latino communities - but release of “La Era De Diana” is a giant step by the hugely successful celebrity mag toward publishing Spanish-language issues with regular frequency, perhaps starting later this year.

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