Good Housekeeping Updating Its Seal

The Good Housekeeping Seal, an emblem of consumer value that has been around since 1909, is receiving a face lift and extended warranty powers in a campaign unveiled Thursday by the women’s magazine.

Any product that carries the Good Houskeeping Seal, as well as all other products advertised in the 5 million-circulation monthly, now will come with twice the protection offered before. If the item proves defective within two years of the date of purchase, the magazine will replace it or refund the sale price.